What does a marketing consultant do for service-based businesses?

A marketing consultant helps service-based businesses like HVAC companies, contractors, auto repair shops, and medical providers attract more leads, convert more customers, and grow their bottom line. At ECON Marketing, I act as your strategic growth partner — not just a vendor — creating custom marketing systems that drive real results. From building your brand online to filling your pipeline with qualified leads, I focus on ROI, not just activity.

How is ECON Marketing different from traditional agencies or freelancers?

Big agencies give you cookie-cutter packages. Freelancers disappear when you need them most. At ECON Marketing, you get the best of both worlds — deep marketing expertise without the bloat or overhead. You’ll get tailored strategies, hands-on involvement, and a partner who understands the way service-based businesses actually operate. No fluff, no gimmicks — just smart marketing that works.

How do I know if my business needs marketing help?

If you're not getting consistent leads, relying too heavily on word-of-mouth, or unsure what’s working in your current marketing — it’s time to bring in a pro. A lot of business owners wait too long and lose thousands in missed opportunities. Marketing should be predictable, trackable, and profitable. If it’s not, we need to talk.

“Ethan has been a great asset to my business. He took the time to ask me questions and really understand what I am doing and where I want to go.” — 5-Star Google Review

Don't let another month slip by relying on hope. Build a marketing system that drives real results — on purpose.

Can I handle marketing myself, or should I hire a professional?

You could DIY your marketing — just like you could fix your own AC unit or wire your own house. But time, mistakes, and lost business add up fast. As a marketing consultant, I build systems that free you up to focus on running your business while your marketing machine works in the background. Think of me as your outsourced CMO with skin in the game.

What services does ECON Marketing offer?

I specialize in done-for-you and done-with-you marketing for service-based businesses, including:

• SEO (search engine optimization)

• Website strategy and design

• Content marketing (both digital and traditional)

• Social media content and ad management

• Paid Ads (like Google Ads)

• Ongoing strategy and consulting

Every plan is built around your industry, goals, and budget.

Lafayette's business landscape is growing fast, but competition is getting tougher every year. Service-based companies across Acadiana are seeing new players enter the market, making smart marketing not just an advantage, but a necessity. At ECON Marketing, I understand what it takes to stand out in a tight-knit, referral-driven community — because we’re built right here in South Louisiana.

Beyond Lafayette, we proudly work with service businesses all across the Gulf Coast — from Texas to Florida. Business owners in the Southeast face similar challenges: seasonal demand swings, high competition, and the need to build real customer loyalty in markets where trust still means everything. That’s why we tailor every strategy to fit not just your business — but the Southern business climate you operate in.

Do you offer industry-specific marketing strategies?

The short answer is yes. Each industry has its own challenges and buying cycles. I don’t just "do marketing" — I speak your language and build strategies that reflect how your business actually makes money.

What does the process of working with ECON Marketing look like?

Here’s how it works:

1. Free discovery call – We talk about your goals, bottlenecks, and where marketing can unlock growth.

2. Custom strategy – You get a tailored marketing plan built for your business, not some pre-packaged fluff.

3. Execution & Optimization – I handle the strategy, oversee execution, and refine based on results.

You stay focused on your business. I stay focused on growing it.

“Ethan is amazing at what he does. His attention to detail is unmatched! He can help any business or person in their endeavors.” — 5-Star Google Review

How do you measure the success of your marketing strategies?

I track the numbers that actually move the needle and keep up with how things are going with your business to ensure that marketing efforts align with actualized business growth, sales, revenue, and overall achievement of business goals.

Marketing is only valuable if it’s profitable. I keep you informed so you stay in the loop as your business grows.

What is the cost of your marketing services?

Pricing depends on your goals, business size, and how much support you need. I offer flexible retainers and scalable strategy packages. If you’re serious about growth, we’ll find a plan that delivers.

The right marketing isn’t an expense — it’s a multiplier. Invest once. Reap the benefits for years.

How will I see a return on my investment?

I focus on marketing that makes the phone ring. Whether it’s through search visibility, paid ads, or a better website experience, the goal is simple: more interest, more leads, more bookings. You’ll see results in your numbers, your revenue, and your reputation.

How can I get started with ECON Marketing?

Start with a free discovery call. No pressure. No hard sell. Just a real conversation about where you are, where you want to go, and how we can close the gap. Connect with ECON Marketing and let’s get started today!

What should I prepare for our first meeting?

Bring clarity on three things:

1. The services you offer and your business’s story

2. What you’ve tried in the past (or are currently doing)

3. What success looks like to you (more jobs, better clients, new revenue goals)

I’ll take care of the rest — including auditing your current marketing and building the strategy to get you where you want to go.