Lafayette’s Skilled Trade and Service Marketing Pro
HVAC, Plumbing, Electrical, Construction, Mechanics, Welding & Fabricating, Land Surveying, Aviation, Suppliers, and beyond.
Whatever your craft, make your marketing work for you.
Dominate Your INdustry
Website Design
A professional, mobile-friendly website builds trust, showcases services, and drives inquiries. The key to converting traffic into booked jobs is showing visitors that you are the ideal service provider for their needs.
Social Media
Platforms like Facebook and Instagram help tradespeople build local brand awareness. The right strategy can keep the business top-of-mind and drive referrals while building an engaging community where potential customers are already hanging out.
SEO
Skilled trades businesses like HVAC, Plumbers, and Mechanics need to appear in local searches like 'electrician near me' or 'emergency plumber Lafayette' when people need them most. SEO improves organic visibility and brings in high-intent, ready-to-book customers.
Content Marketing
Blog posts, FAQs, and other resources build trust and long-term SEO value - not to mention can be effective for capturing leads. Great for educating clients, answering common questions, and showing industry expertise.
Paid Ads
Google Ads and Meta Ads can generate leads fast - especially for emergency services, seasonal offers, or local campaigns. This is ideal for reaching homeowners or commercial clients when they need help now, but can be wasteful if not managed properly.
Non-Digital Marketing
Tangible items like yard signs, billboards, and flyers help build local recognition and credibility. Non-digital methods reinforce brand familiarity in neighborhoods, job sites, and networking circles - and when paired with digital campaigns, they create a full-circle marketing strategy that earns trust online and in the field.
Lafayette’s Skilled Trade Business Marketing Solution
You built a solid business. Now it’s time to scale it with a marketing engine that gets results. Marketing is either making you money or costing you - and your competition isn’t waiting.
eCON packages
Adaptable based on your needs
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I’ll meet with you and your team to identify key advantages, tactics, and performance indicators to track - ultimately providing a formal marketing plan built specifically for you.
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I’ll build your marketing plan and include editable templates and concepts that you and your team can use to create content that can be updated for future use.
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I’ll be your co-pilot, handling your marketing so you can focus on running your business. We’ll meet regularly to stay aligned on strategies, goals, and indicators of success.
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I’m happy to learn more about your unique situation and help you with specific projects. If you need certain projects taken off your plate like event marketing, signage, flyers, or seasonal campaign assistance, I’m ready to help!