Hey there! I’m glad you found this blog.

This is the first of many blog posts I’ll personally write, so in this initial post, I’ll talk about who I am, why I’m blogging, and how it can help you.

I'm Ethan - here to help businesses take their marketing to the next level.

With experience in a variety of industries and sectors, I've had the privilege to work with business owners to achieve their goals through building their websites, growing their social media platforms, and designing marketing campaigns across different channels - resulting in higher revenue and brand recognition.

Values

Discipline, consistency, and continuous learning are a few of the values that keep me driven. I’m always striving to be better than who I was yesterday - even if only 1% better.

Leaving meaningful impacts wherever I go fulfills me, and hopefully, the insights in this blog will have a meaningful impact on your business, too.

Want to get to know me even better? You can learn more about my background on the ‘My Story’ page.

Motivation

Outside of simply becoming a better person every day, other motivations keep me going. For one, I love to travel - being in a different place surrounded by new sights, sounds, and tastes fills my soul. There are so many lessons we can learn through traveling and seeing the world from different perspectives, so I want to learn all that I can and apply that to the businesses I work with.

My wife and I on a glacier in Iceland. — My wife and I in Iceland

This was an unforgettable experience - walking on a glacier in Iceland.

Outside of traveling, health & fitness are huge for me. I believe in work/life balance, so taking the time to enjoy life is critical to maximizing our work output - otherwise we’ll end up burnt out and miserable. Whether it’s practicing yoga, hiking in nature, or lifting weights in the gym, I’m a big believer in taking care of our bodies.

I was a yoga instructor years ago, and going through that journey taught me so much about life in general (I plan on writing more about these yoga lessons in relation to marketing - so keep an eye out for that!), but one big thing that I continue to take with me is a holistic approach to pretty much everything.

What we do ‘off the clock’ is going to affect performance ‘on the clock’, so taking care of our diet and exercise will give us more energy for work tasks as well as help to better enjoy the quality ‘down time’ with the family and pursuing other passions.

If you continue to follow along, you’ll see that this holistic approach is a cornerstone to my marketing strategies, and much of it was inspired by my time as a yoga instructor! Everything is connected and can work with or against each other.

Why blog?

This blog creates a place for me to share marketing tips, insights, concepts, and strategies outside of social media networks. Far too often we see people’s profiles being hacked or other unfortunate events that cause a loss of content. At the end of the day, if all we do is post to social platforms, then we don’t truly have full ownership of that content.

By following this blog, you’ll have access to marketing insights you can apply to help achieve your business’s goals no matter what happens on any particular social media network. I still share content on social media, and encourage you to follow me there as well, but this blog was created so that you’ll have a reliable and trusted place to reach me. You’ll always have access to marketing ideas that can help you achieve your business’s goals here.

Marketing Insights

Stay tuned, because some of the marketing concepts I’ll talk about will cover a wide variety of topics. All actionable items that you can apply to your business, no matter what size or stage its in. Everything from organic social, paid ads, and email marketing, to productivity tools, copywriting, design, and more. You’ll learn about how to make the most of every aspect of your marketing efforts. We’ll go from the nitty-gritty, ground-level tips to maximize individual posts to higher-level marketing strategies that apply to larger campaigns.

If there are particular marketing topics YOU want to see covered - don’t hesitate to reach out and…

Connect with me!

I’m looking forward to sharing tons of great marketing tips, concepts, and insights through this blog - so be sure to follow along.

And feel free to connect with me on LinkedIn and follow me on X. You can also reach me directly by clicking below.

Welcome to Econ Marketing!