Most service-based businesses take advantage of multiple marketing channels in their marketing strategy. Keep each channel in tune with each other, creating a seamless and consistent experience for people who encounter your business across all your channels.

Service-based business needs a website that gets jobs and doesn’t break the bank. Whether you’re in a skilled trade, healthcare, or industrial business - Simple, effective, and more affordable website can beat the flashy, expensive ones. Learn how inside.

Grow your Acadiana or Lafayette skilled trades business like HVAC, plumbing, pest control, auto repair, and more with two strategies: scale big with SEO and branding or shine locally with personal, hyper-local marketing. Elevate your HVAC marketing or plumbing marketing with ECON Marketing today!

Service-based business marketing strategy designed for busy and slow seasons - adapt your service, maintenance, and trade business for year-round success. Whether you’re in HVAC, pest control, pool maintenance, lawn care, or any other service or trade business.

In Lafayette, service companies like HVAC, plumbing, and construction don’t need big-city marketing tactics and the price tags that come with them - they need smart, local strategies that resonate.

Ditch DIY stress or agency overhead and get results-driven marketing that helps you grow by working with a strategic marketing consultant. Learn why and connect with ECON Marketing today!

If you’re an industrial, B2B, or service-based business, simplicity is the secret weapon that drives marketing results. But making complex ideas easy to understand is anything but simple. This article shows you how.

Lafayette HVAC, plumbing, auto repair, home repair, lawn care, and maintenance pros: get leads with SEO, ads, & more! Boost your Acadiana service business with digital marketing essentials.

Dive into the intersection of B2B and B2C marketing - illustrating how emotional engagement, data-driven insights, and compelling content can transform your approach. Learn how to implement the best of both worlds and get better results inside.

Discover top holiday marketing strategies to stand out this season. Service-based industries and B2B businesses know how competitive their industries are, so learn how to optimize your strategy with expert insights.

Discover data-driven insights to maximize your budget by integrating separate paid/organic channels. Read more to learn how!

Marketing success means achieving your goals. Going viral is great but did it affect your revenue/sales goals? Your marketing strategy’s success should be defined by your business’s goals. This is especially true for service-based businesses that repair, maintain, and build things for people.

Marketing tactics are a great way to boost performance for specific campaigns. Check out this blog to learn 3 tactics (+ a bonus tactic) that you can start using TODAY!

Running into creative walls is no fun, especially when you have a lot going on in your business. Get a step-by-step guide in this blog to quickly overcome this challenge, reinforce your messaging, and maximize the impact of your efforts.

Discover how to enhance your marketing strategy with the 4 E's, a way to create share-worthy content that resonates, entertains, and educates—boosting your brand's organic reach and engagement. Read more to unlock the secrets of DM-worthy content!

The 1% Rule is rooted in consistency and discipline, two core values that are cornerstones for me. Progress looks different each day, but if you can discipline yourself to get just 1% better every day, you’d be surprised at how that adds up.

Want to get insider access to your target audience’s conversations and learn how to better solve their problems and create messages that resonate with them? If so, this blog is for you!

Your marketing strategy should be greater than the sum of its parts. Check out this blog to learn what that means and how a ‘gestalt’ approach to building your marketing strategy creates powerful cohesion.

Hello and welcome to the ECON Marketing Blog! This is the first of many blog articles, so this intro will give you an idea of what to expect moving forward. Happy to have you here!