Save Time with Proven Concepts: Easy Content Creation

The pressure of constantly generating fresh, engaging content for your business can weigh heavily over time - trust me, I’ve been doing this for a while and the need/hunger for content is never ending. However, even the most creative minds can hit a 'wall' and struggle to come up with new ideas, even if you have a burning passion for the industry you serve.

When this happens, one effective strategy is to revisit and refresh your best-performing content. Not only is this easier and less time-consuming than starting from scratch, but it also leverages proven concepts that have already resonated with your audience - so it’s less of a gamble if it will resonate with your audience.

Here’s how you can revamp your existing content:

1. Identify Your Top Performers

Start by reviewing your analytics to identify which pieces of content have resonated most with your audience. Look for blog posts, social media updates, advertisements, or any other content that generated high engagement, shares, or conversions. These pieces are your goldmine – they’ve proven their worth, and with a little updating, they can shine even brighter.

2. Update Data and Information

One of the easiest ways to refresh content is to update it with new data, facts, and perspectives. Statistics and industry standards change over time, so ensuring your content reflects the most current information keeps it relevant and authoritative. For example, if you wrote a blog post a year ago about social media trends, update it with the latest statistics and emerging trends for the current year.

3. Revamp the Design

Design trends evolve, and what looked fresh and modern a year ago might now seem outdated. Give your content a visual makeover by incorporating new design elements, high-quality images, and updated graphics. A refreshed look can make old content feel brand new and attract renewed interest from your audience.

4. Enhance with New Insights

Adding new insights and perspectives can greatly enhance the value of your existing content. Reflect on what has changed in your industry or what new experiences you’ve had since you first created the content. Share these insights to provide added depth and context, making your content even more valuable to your readers.

5. Optimize for SEO

SEO best practices change over time, and refreshing your content is a great opportunity to optimize for current SEO standards. Ensure your updated content includes relevant keywords, meta descriptions, and internal links. This can help improve your content’s search engine ranking and attract more organic traffic.

6. Promote Again

Once you’ve refreshed your content, don’t forget to promote it again. Share it across your social media channels, include it in your email newsletters, and highlight it on your website. Treat it as a new piece of content, and give it the same level of promotion you would any newly created material.

7. Analyze and Iterate

After refreshing and promoting your content, analyze its performance to see how the updates have impacted engagement. Use this data to inform your future content refreshes and to continuously improve your strategy.

Identify, Update, and Revamp

Enhance and Optimize for SEO

Promote Again and Analyze

But Won’t This Be Less Effective Since It’s Already Been Posted Before?

Great question! The short answer is no.

Sure you’ve already posted it before, but if you haven’t heard of the ‘Marketing Rule of 7’, it’s a principle that says brands are more likely to earn trust and generate sales after a potential customer interacts with the brand/content seven times.

Therefore, it may actually have a better chance of generating sales/results because perhaps the first time(s) you’ve sent this content out it caught interest, but now this could be the reminder they need to go through with the sale/subscription/form submission, whatever the goal is.

Also, your audience size is likely large enough to mean that not everyone who could see the content did see the content, so this may actually be someone’s first time seeing the content! This is especially true if you’ve gained followers and grown since you last sent this content out.

Finally, there’s so much content out there being posted every single day - it’s easy for great messages to get lost in the noise. Sending a little reinforcement via refreshed content is a great way to stay relevant, at the top of peoples’ feeds, and most importantly, at the top of their minds.

So if you’re a little nervous about hitting refresh on your content, don’t be - this is a great trick that truly saves time, works, and generates real results. Sometimes, content that is created in 5 minutes performs better than content that took 5 days to create - it’s just how it is!

Don’t get me wrong - you want fresh, new content in the mix. But it’s also okay to have some concepts that have worked in the past in that mix, too. It’s especially helpful when you’re not feeling as creative as you can be, so think of it as another tool at your disposal.

Conclusion

Hitting a creative 'wall' is a common challenge for marketers, but it doesn’t have to stall your progress. By refreshing your best-performing content, you can maintain a steady stream of valuable, engaging material for your audience. This approach not only saves time but also maximizes the value of your existing content. Plus, by building on concepts that have already worked well in the past, you reduce the gamble of whether your content will perform well.

Refreshing content is a strategic way to keep your marketing efforts dynamic and effective. By following these steps, you can ensure that your audience continues to receive the high-quality content they expect from you, even when creativity seems to run dry.

You don’t have to worry about creativity running dry when you’re working with me, though!

Click below and let’s get started putting a strategy in place to take your business to the next level!